www.fundraising-racenights.co.uk

To Book Your Race Nights In The Liverpool And Merseyside Areas, Call : 07858 923012 - Free Disco/Karaoke With All Hosted Race Night Hire Packages

HERE WE WILL EXPLAIN HOW A RACE NIGHT WORKS FROM THE INITIAL PLANNING OF YOUR RACE NIGHT, TO SELLING SPONSORSHIP, PROMOTING YOUR EVENT AND WHAT HAPPENS ON THE RACE NIGHT ITSELF.


WHAT IS A RACE NIGHT. A RACE NIGHT IS A GREAT WAY TO RAISE MONEY FOR A CLUB/TEAM/CHARITY OR ANY OTHER WORTHWHILE CAUSE. IT INVOLVES SENSIBLE GAMBLING ON HORSE RACES DISPLAYED AT YOUR EVENT. THE RACE NIGHT ALLOWS YOU TO GENERATE FUNDS PRIOR TO YOUR EVENT, THROUGH TICKET SALES, SPONSORSHIP, DOUBLES & TRI-CAST CARDS, OWNERSHIP OF HORSES, RAFFLE TICKET SALES, AUCTIONS PRIZES AND MANY OTHER FUNDRAISING TECHNIQUES. (PLUS THERE FUN TOO!!!) 

THINGS YOU SHOULD KNOW... I WILL ALWAYS SAY THAT HOLDING A RACE NIGHT TAKES TIME AND A LOT OF EFFORT FROM THOSE PLANNING TO RAISE FUNDS FOR THEIR CLUB/CHARITY/CAUSE I RECOMMEND ALLOWING 4-6 WEEKS TO ALLOW TIME TO PROMOTE AND SELL YOUR EVENT TO FRIENDS, FAMILY, WORK COLLEAGUES, AND OTHER TEAM MEMBERS. THE MORE YOU CAN RAISE PRIOR TO YOUR HOSTED EVENT WILL GENERATE YOU EXTRA FUNDS ON THE NIGHT ITSELF AND ENSURE YOU HAVE A GREAT TURN OUT FOR YOUR EVENT.

1ST STAGE - PLANNING YOUR RACE NIGHT.(GET IT RIGHT FROM THE START)
FIRSTLY ARRANGE WHO WILL BE RESPONSIBLE FOR DOING YOUR FUNDRAISING TASKS INVOLVED PRIOR TO THE EVENT, SET UP A COMMITTEE AND DISCUSS WHAT EACH PERSON WILL BE DOING. SPREAD THESE TASKS WISELY. DON'T TAKE ON TOO MUCH, IF YOU ARE A SPORTS TEAM/CLUB REMEMBER TO SHARE THESE TASKS WITH ALL THE TEAM. THE MORE HELP YOU HAVE FROM THE START WILL ENSURE YOU HAVE A GREAT NIGHT AND RAISE A HUGE AMOUNT OF FUNDS FROM YOUR RACE NIGHT. 

PLANNING FUND RAISING TASKS INCLUDE

  • CHOOSING YOUR VENUE AND DATE (FRIDAY/SATURDAY NIGHT END OF THE MONTH (PAY-DAY) ENSURE YOU YOUR GUESTS HAVE MONEY
  • SELLING TICKETS £2-£5 AVERAGE PRICE..REMEMBER TO COVER ANY FOOD COSTS WITH YOUR TICKET SALES
  • DISPLAYING POSTERS - GET THE WORD OUT ABOUT YOUR EVENT..TRY LOCAL PRESS & RADIO FOR A FREE SHOUT.
  • OBTAINING RACE SPONSORS - GET LOCAL BUSINESSES INVOLVED IN YOUR EVENT AND ALLOW THEM TO SPONSOR ONE OF YOUR RACES.
  • OBTAINING RAFFLE PRIZES / AUCTION ITEMS - ASK FRIENDS, FAMILY, LOCAL BUSINESSES FOR SOME RAFFLE / AUCTION PRRIZES
  • SELLING DOUBLES / TRI-CAST CARDS - ALLOW TEAM MEMBERS TO SELL THESE TO THEIR FRIENDS AND FAMILY
  • SELLING HORSES (THE OWNERS & JOCKEYS CLUB) - ASKS FRIENDS TO OWN OR BE THE JOCKEY OF A WINNING HORSE
  • SELLING RAFFLE TICKETS (THE MORE YOU SELL BEFORE THE EVENT THE BETTER. YOU WILL ALWAYS SELL MORE ON THE NIGHT PRIOR TO THE DRAW) 
  • ARRANGING FOOD FOR THE EVENT - HOT OR COLD ( HOT-POT SUPPER IS ALWAYS A GOOD IDEA)
  • VENUE COSTS - TRY TO GET THESE FOR FREE WHERE POSSIBLE, THE VENUE WILL MAKE THE "WET SALE" FROM YOUR GUESTS

THESE TASKS ONCE ORGANISED PRIOR TO YOUR EVENT CAN GENERATE OVER £1000 BEFORE WE EVEN RUN ONE OF YOUR QUALITY RACES.

BUT REMEMBER YOU SHOULD DO THIS AS A TEAM..HAVE WEEKLY UPDATES ON HOW YOUR FUNDRAISING EFFORTS ARE GOING.
THERE IS NOTHING SO MORE REWARDING TO KNOW THAT THE MONEY YOU HAVE RAISED WAS THROUGH ALL YOUR HARD WORK AND PLANNING.

A BREAKDOWN OF KEY FUNDRAISING TASKS
   WHAT THEY ARE...HOW THEY WORK....WHAT YOU CAN EXPECT TO RAISE



CHOOSING YOUR VENUE AND DATE WISELY... TRY KEEP YOUR VENUE LOCAL TO YOUR GROUP/CLUB/TEAM, ENSURE THE VENUE CAN ACCOMMODATE THE NUMBERS OF GUESTS YOU ARE EXPECTING. TRY TO GET YOUR VENUE FOR FREE OR AT A REDUCED RATE, AS THEY WILL BENEFIT FROM THE WET SALE AT YOUR RACE NIGHT. OFFER THEM A CHANCE TO BE SPONSOR OF ONE OF YOUR RACES. REMEMBER WHEN CHOOSING THE DATE THAT PEOPLE WILL HAVE MONEY TO SPEND ON RACES AND RAFFLES. TRY BOOKING FOR THE END/START OF THE MONTH WHEN MANY SALARIED PEOPLE GET PAID.  JANUARY AND DECEMBER ARE NOT GOOD MONTHS TO HOLD A RACE NIGHT 

PROMOTING YOUR RACE NIGHT... PEOPLE OF ALL AGES ENJOY A GOOD RACE NIGHT..THEY ARE GREAT WAY OF BRINGING FRIENDS AND FAMILY TOGETHER FOR A NIGHT OF FUN AND RAISING SOME MONEY FOR YOUR CAUSE. YOU SHOULD PRINT SOME POSTERS AND DISPLAY THEM IN LOCAL BUSINESSES AND SHOP WINDOWS, ENSURING THAT THERE IS A CONTACT NUMBER ON THEM. PRINT TICKETS FOR YOUR EVENT DETAILING THE CAUSE AND THE DATE AND TIME OF THE EVENT. ASK LOCAL NEWSPAPERS AND RADIO STATIONS TO PLUG YOUR EVENT, INVITE FRIEND THROUGH SOCIAL MEDIA SITES LIKE FACEBOOK OR CREATE AN EVENT. THIS WILL GIVE YOU AN IDEA OF WHO WILL ATTEND YOUR RACE NIGHT. REMEMBER BY SELLING TICKETS TO AS MANY PEOPLE AS POSSIBLE WILL GENERATE INCOME FOR YOUR CAUSE. SOME PEOPLE MAY JUST BUY A TICKET TO HELP YOUR CAUSE. THEY MAY NOT ATTEND BUT YOU HAVE MADE MONEY FROM THE SALE OF THESE TICKETS.
WHAT YOU CAN EXPECT TO RAISE.. SELL 100 TICKETS @ £2.50 = £250


OBTAINING RACE SPONSORS... ASK LOCAL BUSINESSES OR YOUR EMPLOYERS TO SPONSOR A RACE, USUALLY THERE WOULD BE EIGHT RACES AT YOUR RACE NIGHT SO YOU WOULD BE LOOKING FOR EIGHT RACE SPONSORS AND A MAIN SPONSOR FOR YOUR EVENT. I WOULD ASK  FOR £25 TO SPONSOR A RACE AND UP TO £100 TO BE THE MAIN SPONSOR OF THE EVENT. A MAIN SPONSOR SHOULD GET THERE DETAILS AND LOGO'S ON YOUR EVENT TICKETS AND POSTERS, ALSO ON ANY RACE CARDS OR PROGRAMS ON THE NIGHT. IT IS ALSO A GOOD IDEA TO DISPLAY THESE ON THE NIGHT AROUND THE VENUE. A RACE SPONSOR SHOULD HAVE THEIR DETAILS ON THE RACE CARD NEXT TO THE RACE THEY HAVE SPONSORED.  IF YOU CAN DESIGN YOUR OWN RACE CARD OR EVENT PROGRAM INCLUDE THERE LOGO'S BUSINESS DETAILS AND WHAT THEY DO INSIDE IT, LET THEM SEE THAT THEIR MONEY GOT THEM A MENTION ON THE PROGRAM ON THEY NIGHT. GIVE THE SPONSORS FREE TICKETS TO ATTEND YOUR EVENT.
WHAT YOU CAN EXPECT TO RAISE.. SELL 8 RACE SPONSORS @ £25 PLUS MAIN SPONSOR @ £100 = £350

WE OFFER  A RACE CARD PROGRAM SERVICE WITH ALL YOUR SPONSORS DETAILS INCLUDED, FOR YOU TO SELL ON THE NIGHT AT £1 EACH. 

OBTAINING RAFFLE PRIZES / AUCTION ITEMS... ONCE AGAIN ASK LOCAL BUSINESS FOR GIFT VOUCHERS OR ITEMS TO RAFFLE, ASK FRIENDS AND FAMILY IF THEY HAVE ANY UNWANTED GIFTS OR BOTTLES OF WINE TO BECOME RAFFLE PRIZES. YOU WOULD BE SURPRISED WHAT YOU CAN END UP WITH. REMEMBER SOME HIGH VALUE ITEMS MAY BE WORTH PUTTING IN AN AUCTION ON THE NIGHT AS THIS WILL GENERATE EXTRA FUNDS.

SELLING DOUBLES / TRI-CAST CARDS.... THIS IS WHERE THING MAY GET LOOK COMPLICATED BUT WE HAVE SIMPLIFIED THIS PROCESS TO LOOK LIKE A COMMON LOTTERY BONUS BALL SHEET. IT HAS 56 SQUARES THAT CONTAIN TWO NUMBERS IE. (4-7) THIS WOULD BE THE NUMBERS OF THE HORSES IN ONE OF YOUR RACES (4-7) WOULD RELATE TO THE WINNING HORSE NUMBER 4 AND THE SECOND PLACED HORSE NUMBER 7. IF YOU ARE LUCKY ENOUGH TO BE ON THIS SQUARE..YOUR A WINNER. THESE SQUARE USUALLY SELL FOR £1 EACH AND THE WINNER RECEIVING £30  AND £26 HELPING YOUR GOOD CAUSE. COMPLETING A FEW DOUBLES SHEETS WILL HELP YOU RAISE MONEY PRIOR TO THE EVENT. THEY CAN ALSO BE SOLD AT THEY EVENT IN ADDITION TO YOUR TOTE BETTING SYSTEM. THE TRI-CAST IS VERY SIMILAR BUT CONTAINS 316 SQUARES AND CAN MAKE A SOMEONE A BIG WINNER OF £150, THE NUMBERS ON THESE CONTAIN THREE NUMBERS IE. (4-2-8) AND RELATE TO 1ST-2ND-3RD PLACES OF THE HORSES IN A CHOSEN RACE ON THE NIGHT. WE WOULD USUALLY PLAY THESE ON THE LAST RACES TO KEEP YOUR GUESTS BETTING ON YOUR RACES THROUGHOUT THE NIGHT. (VIEW A SAMPLE SHEET HERE)
WHAT YOU CAN EXPECT TO RAISE.. SELL EIGHT DOUBLES CARDS AND ONE TRI-CAST = £374

SELLING HORSES (THE OWNERS & JOCKEYS CLUB)... THESE ARE GREAT FOR TEAMS AND CLUBS ALLOWING A TEAM MEMBER TO SELL THEM TO THEIR OWN FRIENDS AND FAMILY. YOU CAN SELL THE OWNERS OR THE JOCKEYS OR BOTH. A TYPICAL CARD WILL CONTAIN EIGHT PLACES TO EITHER JOCKEY OR OWN A HORSE IN A CHOSEN RACE ON YOUR RACE NIGHT. WE USUALLY SAY £2 TO BE A JOCKEY, WHICH WILL WIN A BOTTLE OF BUBBLY, OR THE OWNERS CLUB WOULD SELL FOR £5 PER OWNER WINNING A BOTTLE OF SPIRITS. FOR EXAMPLE IF A FOOTBALL TEAM PLAYER SOLD HIS OWNERS CLUB TO HIS FRIENDS AND FAMILY AT £5 PER OWNER, THEY WOULD ONLY NEED TO SELL EIGHT OWNERS =(£40) WITH THE WINNING OWNER RECEIVING A PRIZE CHOSEN BY YOU. THIS MEANS THE PERSON SELLING THE CARD COULD GUARANTEE THAT ONLY HIS/HER FRIENDS AND FAMILY COULD WIN THE PRIZE. THE WINNER IS DETERMINED BY THE OUTCOME OF ONE OF YOUR RACES ON THE NIGHT. IF YOU OWNED HORSE NO.2 IN THE RACE AND THIS WON, YOU WOULD WIN THE PRIZE. ALCOHOL NOT NEED BE  PRIZE BUT OFTEN OFFERS AN INCENTIVE FOR SOMEONE TO BECOME AN OWNER OR JOCKEY. (VIEW A SAMPLE SHEET HERE)

SELLING RAFFLE TICKETS.... SELF EXPLANATORY BUT, HERE'S A TIP...BUY SEVERAL BOOKS OF TICKETS, GET AS MANY PEOPLE SELLING RAFFLE TICKETS TO BE DRAWN AT YOUR EVENT. THE MORE YOU SELL BEFORE THE EVENT THE BETTER. ANYONE SHOULD BE ABLE TO SELL RAFFLE TICKETS, ARRANGE TEAM MEMBERS ALLOCATED DAYS TO SELL TICKETS. REMEMBER TO KEEP A RECORD OF THE INCOME OF EACH MEMBER. YOU CAN EASILY SELL OVER £100 OF RAFFLE TICKETS BEFORE YOUR EVENT, THEN RESELL MORE ON THE NIGHT TO ALL YOUR GUESTS. DON'T LEAVE RAFFLE TICKETS TILL THE LAST MINUTE, MOST PEOPLE WILL BUY A TICKET JUST TO HELP YOUR GOOD CAUSE. SO GET SELLING THEM AS EARLY AS POSSIBLE, SOME GROUPS/CLUBS HAVE GENERATED OVER £1000 IN RAFFLE TICKET SALES PRIOR TO THE RACE NIGHT.

THE TOTE BETTING SYSTEM ON THE NIGHT.... WE USE A SIMPLIFIED TOTE BETTING SLIP SYSTEM, WHERE YOUR GUEST WRITES OUT THEIR OWN TICKETS AND BRING THEM BACK TO YOUR TOTE TICKET STAFF FOR EACH RACE. OUR SLIPS ARE A TWO-PART SLIP, WHICH ARE NUMBERED FOR SECURITY AND CAN BE USED FOR ADDITIONAL DRAWS. (VIEW SAMPLE) THE TOTE BETTING SYSTEM WORK ON A TOTALING SYSTEM. OUR STANDARD BET WOULD BE £2 PER HORSE IN ANY RACE. MULTIPLES OF THIS CAN TAKEN WERE THE CUSTOMER WISHING TO BET £10 WOULD EQUATE TO 5 X £2 BETS ON A SINGLE HORSE GIVING THE CUSTOMER 5 STAKES OF THE WINNINGS. 50% OF THE TAKING ON EACH RACE IS COLLECTED FOR YOUR CAUSE AND THE FURTHER 50% PAID OUT IN WINNINGS. IF YOU TAKE 100 £2 BETS YOU WOULD HAVE £100 TO PAY OUT. IF 10 PEOPLE HAD PICKED THE WINNING HORSE WITH A £2 BET, EACH GUEST WOULD RECEIVE £10 WINNINGS, IF THERE WERE TWO WINNERS THEY WOULD RECEIVE £50 EACH.  KEEPING THE PERCENTAGE AT 50% MAKE YOUR BETTING SYSTEM RUN SMOOTHLY AND IS EASILY EXPLAINED TO YOUR GUESTS (£1 OF EACH BET GOES TO YOUR CAUSE) ANYONE WITH SIMPLE ARITHMETIC SKILLS CAN CALCULATE WINNINGS WITHIN MINUTES TO ARRANGE PAY-OUTS. SOMETIMES THE FINAL RACE OF THE NIGHT YOU CAN INCREASE THE £2 BET TO £5 OR £10 OFFERING BIGGER PAYOUTS STILL WORKING ON 50%

WHAT YOU CAN EXPECT TO RAISE.. TAKE 100 X £2 BETS PER RACE OVER EIGHT RACES = £800

AUCTION OFF THE HORSES IN THE LAST RACE... ALLOW YOUR GUESTS TO BID ON BECOMING THE OWNER OF ONE OF THE EIGHT HORSE.. SELL THEM OFF INDIVIDUALLY, NOT ALL HORSE MAY GO FOR THE SAME PRICE, SOMEONE MAY PAY £50 TO OWN A CERTAIN HORSE NUMBER, SOMEONE MAY ONLY PAY £10..TOTAL UP WHAT YOU HAVE MADE AND PAYOUT UP TO HALF WHAT YOU HAVE MADE TO THE WINNER. 

Hold An Auction.... If You Can Secure Any Items Of Value As Auction Items, You Can Make A Small Fortune For Your Cause. Your Host Will Transform Into An Auctioneer, Many Of Our Clients Get Signed Football And Sporting Memorabilia Which We Can Auction Off At Your Event, We Usually Do This At The End When People Feel More Generous And Enjoy Bidding Against Each Other, On Some Events A Signed Liverpool/Everton Shirt Has Sold For Over £200. Whilst We Won't Always Take The Money There And Then, We Have Found That The Guest Purchasing An Item Will Make Payment Directly To You On The Night Or After The Event, The Guests At Your Event Are Usually Your Friends And Family, Therefore You Can Arrange Payment / Collection Of Auction Items At A Later Date. Most If Not All Winning Bidders Honour Their Bids Directly You The Event Organiser. We Will Simply Get The Bidding Started And The Banter Going To Get You The Best Winning Bid On Any Auction Items You May Have.